Project Overview
Joel Dunn, the executive pastor for Malibu Pacific Church, reached out for assistance creating a visual identity and monogram for the high school / junior high school youth program called Build. He asked for something simple, iconic, and abstract in its look, but still flexible for multiple uses. We crafted two concepts for him, collaborated back and forth, and ultimately landed with 4 different “B” letterforms that could be used interchangeably as the program grew and adapted over time.
Client and Location
Joel Dunn / Malibu Pacific Church - Malibu, CA
My Role
Ideation and Design
Project Duration
One month from concept to delivered files
The main logo on a presentation slide
Full logo
The presentation of the 4 variations of the simple “B” letterform.
An animated gif created for social media promotion of the new brand (including a variation that was later changed)
The bright colors, textures, and shapes paired with the straightforward logo were well received by the youth and utilized by the program for several years.
Before we landed on that final design
The other concept we tried was overly complicated. It fit the brief but visually it was much harder to decipher. So though we worked different versions out to see how it would do with color and shape and texture, ultimately, it just was not as clear.
But it’s important to push ideas until it’s becomes clear that either you’ve gone too far and need to pull back or that a different idea was the right one all along.
A bit more literal to the concept, making the letters look like little buildings.